Your goals. Your features.
Your tracking plan.
Start with what matters to your product. Get a draft of what to measure, where to track it and how to implement it.
Create my Tracking PlanSet Your Product Goals
Share your overall business and product goals - how you envision customers to use your software.聽
Share Your Feature Spec
Share your current list of product features. We can also give you the prompt to generate one with your AI tool.
馃獎 Create Tracking Plan
InsightSpec now matches your product goals automatically to specific customer analytics events in your application.聽
Implement InsightSpec
Hand clear md instructions to your AI building tool (Lovable, Bolt, Cursor, Claude Code) and import into your Lexicon.
If you use 
Mixpanel, we link straight with your Lexicon.
From a product idea to meaningful events.
An illustrative plan for a project collaboration app. The goal: help new users create their first project and invite a teammate.
Turn sign-ups into active teams
Understand where new users drop off before their team starts collaborating.
- Email and Google sign-up
- Project creation
- Teammate invitations
Named events, goals and properties, with an onboarding funnel ending at Invited Teammate.
Help new users create a project and invite their team.
| Event name | Goal | Properties | Source |
|---|---|---|---|
| Completed Sign Up | Acquisition | signup_method: "email" | signup_method |
| Created Project | Activation | project_type: "team" | project_type |
| Invited Teammate | Engagement | invite_source: "link" | invite_source |
A goal behind every event. Not every click.
The bigger picture, on one page.
Project collaboration app
Product objective: more active teams
Completed sign-ups
Users who successfully finish sign-up.
First project created
New users who create their first project.
Teams sending invitations
Project creators who invite a teammate.
Returning active teams
Teams that return to collaborate week after week.
A handoff your AI building tool can use.
Export your tracking plan with one click and bring it into Lovable, Bolt, Cursor or Claude Code.
Review the draft before implementation. Track successful actions, not just clicks.
Create my Tracking Plan# Analytics tracking plan
## Created Project
Function: trackCreatedProject
Property: project_type
Where: project creation flow
## Implementation rules
- Track only after successful creation.
- Identify the user after login.
- Do not track failed submissions.
- Keep event names consistent.